Tablo, born as an Italian startup, is now a benchmark in social eating. With a rapidly growing community and an inclusive model, it allows anyone to create or participate in restaurant events to meet new people.
The company addresses a real need: in a context where 43% of young Italians say they often feel lonely (ISTAT), Tablo represents a concrete response to loneliness and the desire for offline connections.
"The collaboration with Mabiloft is fundamental to Tablo's growth. We have a clear vision and the right team to make it a reality. They are key minds (and hands) in this project. They are strategic partners in the project, supporting us every day in technological development and growth. Full steam ahead!"
WHY IT IS INTERESTING
We're not talking about just any app.
Tablo has become the go-to place for social eating in Italy.
A year ago, it was a growing but fragile startup: an unclear business model, a vibrant community, but few truly active users. Today, we boast over 1,000,000 registered users, with nearly 3,000 events organized monthly throughout Italy.
This transformation involved an intense process of product rethinking, redesign, technical development, and business model, which we led together with the Tablo team.
THE CHALLENGE
Transforming the app into a solid and credible platform
Initial problems
- Product perception: app seen as unreliable
- Low activation: many downloads, few active users
- Fragile and unclear business model
- Onboarding with high drop-offs
- Unfocused event discovery
- Complex and unintuitive invitation function
Obiettivi
- Redesign Tablo without disrupting user habits
- Make the experience clearer, faster, and more credible
- Improve onboarding and increase trust
- Support growth with a scalable business model
When we joined the project, Tablo had a lively but fragile community: lots of downloads, few truly active users, and an unclear business model.
THE INTERVENTION
Co-design and community immersion
We chose to experience Tablo from the inside, treating it not as a customer, but as a startup of which we can become technical and product co-founders
Qualitative research
We conducted interviews, surveys and drop funnel analyses to understand needs, frictions and real ways of using the platform.
Co-design
We have collaborated constantly with the founder and the marketing team, building together the vision, strategy and product direction
Community immersion
Not just external partners: we saw Tablo as a startup worth being part of, using the app every day and observing users directly.
Evolution, not revolution
Don't overturn, but reposition: improve the experience without losing Tablo's identity and community
TECHNOLOGY
We chose Flutter to build the right app for growth
When we took over Tablo, improving the design wasn't enough: we needed a solid, fast, and scalable technological foundation. With a single codebase for iOS and Android, we dramatically reduced time to market, ensured a consistent design system and fluid animations across all platforms, and created a modular and stable architecture capable of integrating new features without compromising performance. The result is a fluid, international app ready to support millions of users. Choosing Flutter wasn't just a technical choice, it was a strategic one: to provide Tablo with the right platform to become a scalable, reliable, and globally competitive product.
INSIGHTS
Monitoring to grow: the value of data
We've built a comprehensive data analytics and tracking system, essential for understanding how users actually interact with the app. Every feature, from the onboarding flow to the post-match, is tracked with events and conversions that allow us to understand which journeys are working, where users stop, and which features generate the most value. This approach allows us to make decisions based on data, not just hypotheses: we've seen which features are used most, which invitations drive the most participation, and which steps increase trust and retention.
With these insights, we can constantly improve the product, optimize the business model, and, above all, offer more and more useful features for free without compromising sustainability. Tracking is designed to collect data not only on the "what," but also on the "how" and "when" users interact, providing clear and immediate insights. Monitoring funnels, drop-offs, and conversions is now an essential part of our work on Tablo and allows us to drive growth with greater precision and continuity.
THE RESULT
The solutions that made the difference
UI/UX Design
- Conservative redesign with familiar patterns (home, map, profile, chat)
- New unified and scalable design system
- Event cards redesigned to make it easier to choose the right event
Onboarding & Trust
- Reduced funnel → fewer drops and more completed verifications
- Dedicated rules and security screens
- Improved email verification → more qualified users
Discovery & Algorithm
- Personalized feed based on interests, age, location, and availability
- New "Suggested for you" section
- Map with fluid carousel and advanced filters
Event creation
- Separate Free vs. Premium flows, clearly explained
- Creator education on Premium benefits
- New restaurant plan with free tables always available
Virality & Invitations
- Revised algorithm for suggesting who to invite
- Swipe on faces and profiles for quick and transparent invitations
Match & Relationships
- Post-table matches to stay in touch
- One-to-one chat in addition to group chat
Business Model
- Clearer Premium: extensive freebies + tangible value for paying customers
- Added monthly subscription and pay-per-use Flex plan for restaurants
- Complete redesign of Tablo Business
Performance & Tech
- API and call optimization → app perceived as instantaneous
- Full localization (multi-language)
- Improved moderation: more safety, less friction
IMPACT
The Mabiloft Touch
We've combined community immersion, data, and attention to detail with an entrepreneurial approach as true growth partners.
From a fragile startup to a leading social eating platform in Italy
Today, Tablo is a solid, fast-paced, and constantly growing company. The app has over 1,000,000 registered users and nearly 3,000 events organized monthly throughout Italy.
And now?
The collaboration continues with new features rolling out in 2025 and the goal of consolidating its European leadership.
+1 million
of installations
x3 mrr
business model
+4.4
increased rating