Startup Geeks, founded in 2019, is the largest Italian community dedicated to startups and entrepreneurial innovation.
With thousands of members throughout Italy, the brand is synonymous with concrete support for startuppers, offering an ecosystem where training, mentorship, and networking come together to accelerate the growth of new businesses.
"The value that Mabiloft brought to Startup Geeks wasn't just technical, but profoundly human. They never acted like mere suppliers: they were true partners. We were able to engage with them during the most delicate moments, those moments when clarity and experience are needed to make strategic decisions about the product's future."
THE CHALLENGE
Supporting the growth of an expanding community
Startup Geeks was experiencing strong growth, with a steady increase in content and users. They needed a platform that could support this expansion, improve the usability of their materials, and simplify internal community management.
Initial problems
- Dispersed and difficult-to-navigate content
- Fragmented community management across multiple tools
- Manually managed incubation process with Excel files
Goals
- Improve the user experience across every section of the platform
- Centralize functions and tools in a single environment
- Create a scalable architecture to support future growth
THE INTERVENTION
From vision to a complete platform
The project was developed in close collaboration with the Startup Geeks team, following a transparent and iterative approach, based on weekly tasks, continuous discussions on Slack, and shared reviews on Figma.
Scalable architecture to support growth
We've built a microservices backend infrastructure, ensuring the ability to develop, test, and deploy independent modules. This approach ensures high performance even with a growing number of users and content.
UX and UI design optimized for each user profile
All training materials have been organized and categorized by topic, with a dedicated video player for optimal enjoyment. We've integrated processes that were previously fragmented across multiple tools into a single platform, making content access and community management more intuitive and faster.
Digitization of Startup Builder program processes
All training content (videos, articles, documents) has been catalogued and made easily accessible with a dedicated video player. The startup selection and management process for the incubation program has been digitalized, eliminating Excel spreadsheets and external tools.
RESULTS
Solutions that made the difference
Microservices architecture
Scalability and autonomous management of modules
Content cataloging
Clear structure and fast navigation
Dedicated video player
Optimal use of training materials
Startup Builder's digitalization
Integrated application management and feedback
Area community centralizzata
A single space for training, networking and mentorship
IMPACT
The Mabiloft Touch
We didn't stop at the app: we worked on the infrastructure, performance, UX, brand consistency, and methodology.
Today, Startup Geeks has a stable, scalable, and intuitive platform that offers users a seamless, centralized experience, while the internal team can efficiently manage communities, content, and processes. The collaboration continues to support new features and continued growth.
7,3
times faster
80+
hours of training on the startup world
650+
founders