inCooperazione is a digital platform connecting more than 170,000 members and over 200 cooperatives across Trentino. Through a single app, members can access a range of benefits: discounts, partner deals, cashback and advanced digital services.
The project brings together the Federation, cooperatives, local organizations and retailers. Its goal is to make services easier to access, promote member benefits and offer a digital experience that reflects the institutional identity of the cooperative system.
“We got on really well with Mabiloft right from the start. They helped us work on concrete aspects of the app, improving several parts of the user experience and supporting the product’s evolution with a very hands-on approach. We especially appreciated their focus on data: defining key tracking events and getting a clearer view of real user behavior and flows gave us useful tools to make more informed decisions and guide future development. A solid team that’s genuinely easy to work with!”
THE CHALLENGE
Supporting the product through launch and beyond
Initial issues
- Errors and unexpected behavior in the app
- Missing or unclear component variants and states
- A home screen that was confusing and hard to navigate
Goals
- Improve the home screen experience
- Support the team in handling errors, states and new features
- Set up a tracking system to enable data-driven decisions
inCooperazione needed support during the app’s launch and post-launch phases. The aims were to keep the experience clear and consistent for users, preserve its institutional identity and introduce data tracking tools.
THE APPROACH
Focused support, concrete value
We supported the inCooperazione team on demand, stepping in on specific, well-defined areas. Each small intervention was meant to deliver concrete value and improve the user experience, always in line with the values of the cooperative system.
Design support
Handling unexpected errors, component variants and multiple states to make the app more consistent.
Restyling and new features
Redesign of the home screen and the first login screen, plus informational banners, a section for managing accumulated benefits and a sign-up landing page.
Data-driven approach
An anonymous tracking system to monitor flows, interactions and pain points, so improvements to the experience are based on real data.
RESULTS
The solutions that made a difference
Error and component handling
fixes for unexpected states and multiple variants
Redesigned home screen
a clear, intuitive experience for users
New features
new functionality added to the app
Launch support
dedicated app store screenshots
Anonymous tracking system
flow analysis for data-driven decisions
IMPACT
The Mabiloft touch
Design and data working for cooperation
Our contribution to inCooperazione was to bring method and vision to a project that was already underway. We improved the experience at key points and introduced tools that let the team make decisions based on data, not assumptions.