Flowe is one of Italy’s most recognized fintech companies for its sustainable vision: an account designed for those who want to combine environmental impact with modern financial management.
The company chose to embark on a new phase, opening its model to the business world and to companies focused on sustainability.
A natural yet ambitious evolution: it required a digital experience capable of communicating values, technology, and impact with the same strength that sets Flowe apart in the market.
THE CHALLENGE
Translating Flowe’s identity into a business-oriented platform, without losing its human tone and visual DNA.
A leaner, more accessible, and technologically sustainable website was needed — one capable of supporting the brand’s transformation and delivering a smooth experience to every user.
Initial Challenges
- Strong web presence, but too heavily focused on B2C.
- Structure and language needed to be adapted for a business audience.
- Opportunities to improve speed, accessibility, and technical sustainability.
Goals
- Create a clear, B2B-first digital experience.
- Increase performance and accessibility while preserving Flowe’s identity.
- Make the platform lighter, more scalable, and sustainable over time.
THE INTERVENTION
Designing and developing together: our co-design approach with Flowe
We worked side by side with the Flowe team, designing and developing the new digital experience from scratch and refining every detail to respect and amplify their identity.
Design & UX
- New information architecture, designed for a business audience while staying true to Flowe’s empathetic and clear tone.
- A clean, minimal, and bright “white” interface that reflects the concepts of lightness and sustainability.
- Micro-animations and fluid motion for a natural and relaxing navigation experience.
Accessibility & Inclusion
- Full adoption of WCAG 2.2 / EAA guidelines.
- Optimized contrast, keyboard navigation, and consistently readable text.
- Motion design created for everyone, with respect for user preferences.
Performance & SEO
- Complete optimization of Core Web Vitals (LCP, CLS, INP).
- AVIF/WebP images, critical asset preloading, and CDN caching.
- A website more than twice as lightweight, with average loading times reduced by 3.2 seconds.
- Updated technical SEO with schema.org, metadata, and a clear semantic structure.
Technology & Sustainability
- Optimized stack and simplified maintenance to reduce costs and impact.
- High-performance hosting and efficient resource delivery.
- A stable, fast platform designed to last.
RESULTS
The solutions that made the difference
Real performance and custom-built code
The website was built entirely by hand in React, with optimized components and custom logic.
Powerful and flexible headless CMS
Integrated with Payload CMS, built on Node.js and React, to manage modular and scalable content.
Design system and visual consistency
The entire website was designed and documented in Figma, with a complete design system defining colors, spacing, typography, and components.
A consistent and sustainable experience
A clean, accessible, business-oriented interface that reflects Flowe’s values of sustainability and transparency. Compliant with EAA accessibility standards, for an inclusive experience that is truly open to everyone.
IMPACT
The Mabiloft touch
We shared vision, method, and goals, creating a platform that perfectly reflects what responsible innovation means.
We didn’t stop at a redesign: together with Flowe, we built a solid, fast, and sustainable platform, carefully crafted in every detail to reflect their identity. Today, Flowe has a fully accessible digital experience, hand-built in React, supported by a design system in Figma and a flexible CMS that allows the team to manage everything independently.
3,2 s
average reduction in page load time
2×
lighter in size and resource usage
100 %
accessible and compliant with EAA guidelines