# Mabiloft | UX Driven Software House > Mabiloft S.r.l. is a UX-driven software house based in Albignasego (PD), Italy. > We design and develop scalable digital products for startups and companies, combining UX/UI design, mobile development (Flutter), web development, and product strategy. ## Overview - [Homepage](https://mabiloft.com/en/markdown/pages/homepage): Mabiloft is a UX-driven software house that helps businesses grow their digital products by analyzing, designing, and developing scalable solutions. They offer a range of services including roadmap creation, competitor analysis, strategy development, and usability testing. With a team of experts in tech, design, and strategy, Mabiloft works as a partner to help businesses achieve their goals and maximize their return on investment. - [Flutter](https://mabiloft.com/en/markdown/pages/flutter): Mabiloft is a UX-driven software house specializing in Flutter app development. They create scalable, high-performance apps for mobile, web, and wearable devices from a single codebase. With Flutter, Mabiloft reduces development time, increases quality, maintainability, and scalability. - [Servizi](https://mabiloft.com/en/markdown/pages/services): Mabiloft is a UX-driven software house that offers a range of services, including product strategy, UI/UX design, frontend development, mobile development, backend development, and AI development. They use a collaborative approach to create scalable and innovative solutions, with a focus on user experience and performance. Their services are designed to help businesses grow and succeed in the digital market. - [Usability Check](https://mabiloft.com/en/markdown/pages/usability-check): Discover why your application isn't growing as it should with Mabiloft's Usability Check service. Identify usability problems and improve the user experience to boost conversions and retention. - [Blog](https://mabiloft.com/blog): Latest insights and articles - [Manifesto](https://mabiloft.com/manifesto): Our values and principles and what we do for our clients - [Contacts](https://mabiloft.com/contacts): If you have any questions or want to partner with us you can reach us here ## Services - [Mobile Development](https://mabiloft.com/en/markdown/pages/mobile-app-development): Mabiloft offers custom mobile app development for iOS and Android using Flutter, ensuring high-quality and scalable experiences. They provide services from MVP to app development, migration, and integration with third-party services. - [AI Development](https://mabiloft.com/en/markdown/pages/ai-development): Mabiloft offers AI development services, focusing on user experience and process improvement. They design and implement reliable, integrated, and sustainable AI solutions, starting from real user needs and product requirements. - [Backend Development](https://mabiloft.com/en/markdown/pages/backend-development): Mabiloft develops scalable and future-proof backend solutions using Node.js and TypeScript, focusing on clear architecture, performance, and long-term technical choices. - [Frontend Development](https://mabiloft.com/en/markdown/pages/frontend-web-development): Mabiloft offers frontend development services for web platforms and applications, focusing on user experience, performance, and scalability. They use React and NextJS, with a focus on clean code, accessibility, and continuous integration. - [Product strategy](https://mabiloft.com/en/markdown/pages/product-strategy): We help tech startups, scaleups, and PMIs create solid product strategies by analyzing market and competitors, defining positioning, and building actionable roadmaps. - [UX/UI Design](https://mabiloft.com/en/markdown/pages/ux-ui-design): Mabiloft offers UX/UI design services for creating clear, functional, and user-friendly digital experiences. They work on MVPs, complex digital products, and design systems, conducting usability tests and workshops to improve user experience and support business goals. ## Case studies - [Tecsis](https://mabiloft.com/en/markdown/case-studies/tecsis): Tecsis, a 20-year-old software solutions company, partnered with Mabiloft to create a mobile app for professional orders, simplifying interactions and digitalizing processes. The app, designed with a mobile-first approach, features a user-friendly interface, secure login, and optimized procedures, reducing completion times and complexity. With Mabiloft's expertise, Tecsis achieved a drastic improvement in efficiency and accessibility, enabling professionals to manage practices and registrations independently, and reducing workload for secretaries. - [Startup Geeks](https://mabiloft.com/en/markdown/case-studies/startup-geeks): Startup Geeks, a community-driven platform, aimed to support its rapid growth. With a constant increase in content and users, they needed a platform to manage this expansion, improve content accessibility, and simplify community management. Mabiloft developed a scalable infrastructure, integrating UX/UI design, digitalizing processes, and creating a centralized community space. The result is a stable, intuitive platform offering a fluid user experience, efficient community management, and a scalable architecture. Today, Startup Geeks has a platform that supports 650+ founders, 80+ hours of startup training, and a 7.3x faster experience. If you're facing a similar challenge, let's talk. - [Tablo](https://mabiloft.com/en/markdown/case-studies/tablo): Tablo, an Italian startup, transformed into a leading social eating platform with over 1 million users. Initially, the app had a fragile community with unclear business model and low user engagement. Mabiloft's intervention, through co-design, immersion in the community, and data-driven approach, helped Tablo redesign its product, improve user experience, and develop a scalable business model. The results include a 300% increase in monthly events, a 4.4x valuation increase, and a solid business model. - [AGB](https://mabiloft.com/en/markdown/case-studies/agb): AGB Alban Giacomo SPA, a 75-year-old Italian company, partnered with Mabiloft to transform their B2B app into a fast, modern, and future-proof mobile platform. The app's initial issues included slow loading times, complexity, and poor user experience. Mabiloft's approach involved in-depth analysis, shared project planning, and a data-driven approach. The result was a new Flutter-based app, intelligent caching system, and improved UI, reducing loading times from 13 seconds to under 3 seconds. The app is now 2x more stable, 3x more intuitive, and 4x faster, setting the stage for future growth. ## Company Information - Address: Via Luigi Cadorna 2, Albignasego, 35020 Padova, Italy - Email: [info@mabiloft.com](mailto:info@mabiloft.com) - Phone: +39 0495221132 - VAT: IT05157070284 - LinkedIn: [https://www.linkedin.com/company/mabiloft](https://www.linkedin.com/company/mabiloft) - Technology stack: Flutter, React, Node.js, TypeScript, Figma, Docker, Google Cloud, AWS ## Blog articles - [Practical Guide to the MVP: Which Features to Include and Which to Cut](https://mabiloft.com/en/markdown/blog/practical-guide-to-the-mvp-which-features-to-include-and-which-to-cut): An MVP, or Minimum Viable Product, is a first version of a product that users can test. It's not a rough or incomplete version, but rather a carefully crafted one that validates the product's concept. A good MVP has few core features, a clear flow, and simple UX. It should include essential elements like login, payment, and tracking, but exclude secondary features like complex dashboards or advanced personalization. The goal is to test the product's value proposition, not to create a perfect product. By focusing on the core, you can validate the product's potential and make informed decisions about future development. - [What Management Control Is and Why It’s Crucial for SMEs](https://mabiloft.com/en/markdown/blog/what-management-control-is-and-why-its-crucial-for-smes): The control of management is a process guiding the company towards its strategic objectives, not just planning, but a system of three phases: defining objectives, measuring data, and analyzing deviations. This allows for informed, targeted decisions, not just based on revenue, but understanding more than just numbers. Effective management requires continuous monitoring, not just a final check. It's crucial for companies with knowledge-based work, where employee value isn't just physical labor, but mental work. Without it, decisions are made blindly, based on incomplete data. To overcome this, Mabiloft developed NexusAi, a tool that tracks team activities, projects, and time spent, providing a clear overview of team engagement and workload. - [UX and Psychology: Why Users Don’t Trust an App](https://mabiloft.com/en/markdown/blog/ux-and-psychology-why-users-dont-trust-an-app): Users distrust apps that ask for too much personal information upfront, such as credit card numbers or location access, without providing clear value or benefits. To build trust, apps should prioritize user experience and transparency, allowing users to try the app with minimal information and gradually request more data as needed. This approach helps users feel more in control and reduces the likelihood of abandonment. - [Is confirmation bias ruining your digital product?](https://mabiloft.com/en/markdown/blog/is-confirmation-bias-ruining-your-digital-product): The bias of confirmation is a cognitive pattern that leads to confirming existing opinions or biases. It occurs when we selectively pay attention to information that confirms our views, while ignoring data that contradicts them. This bias can affect various stages of product development, including ideation, validation, design, and data analysis. It can lead to poor decision-making, as we tend to seek information that confirms our preconceived notions. To avoid this bias, it's essential to recognize its presence and implement countermeasures, such as not getting too attached to an idea, actively seeking dissenting opinions, asking neutral questions, and using data objectively. By acknowledging and addressing the bias of confirmation, you can create a more successful and user-centric product. - [Do you need a computer science degree to become a developer?](https://mabiloft.com/en/markdown/blog/do-you-need-a-computer-science-degree-to-become-a-developer): A bachelor's degree in computer science is no longer a strict requirement to become a programmer, thanks to online courses, tutorials, and AI tools. However, a degree can still provide valuable theoretical foundations, problem-solving skills, and teamwork experience. While it's possible to learn programming without a degree, a university education can accelerate your learning and prepare you for real-world challenges. Ultimately, the key to success lies in continuous learning, adaptability, and experience. - [The Tablo Case in Universities: All About Software Scalability](https://mabiloft.com/en/markdown/blog/the-tablo-case-in-universities-all-about-software-scalability): Mabiloft's Head Frontend Engineer Giulio Trolese presented a case study on software scalability at Ca' Foscari University in Venice. The case study focused on Tablo, a digital product that struggled with scalability issues after a user experience overhaul. The team had to balance technical optimization with business needs, finding a solution that ensured performance, timely release, and minimal user loss. The presentation highlighted the importance of data-driven optimization, functional solutions, and adapting to changing circumstances. - [We held a workshop on gamification: here’s how it went](https://mabiloft.com/en/markdown/blog/we-held-a-workshop-on-gamification-heres-how-it-went): Here is a concise summary of the article in English, optimized for inclusion in an llms.txt file: The Mabiloft team conducted a workshop on gamification to apply it to one of their client's products. Gamification is using game-like mechanisms in non-game contexts to make experiences more engaging. It's not about introducing games, but about reinforcing desired behaviors. The team used the Octalysis framework, which guides behavior through 8 motivational drives. They involved the entire team in a day-long workshop, where they brainstormed and voted on ideas to incorporate into the product. The workshop was a success, with the team showing enthusiasm and learning new concepts. The team plans to apply these ideas to future projects and recommends gamification workshops for other companies. - [GEO and SEO: How Search is Changing with AI](https://mabiloft.com/en/markdown/blog/geo-and-seo-how-search-is-changing-with-ai): The rise of AI has transformed online research, with users increasingly relying on AI-powered search engines like ChatGPT and Google AI Overviews. To stay competitive, businesses must adapt to this shift by optimizing their content for Generative Engine Optimization (GEO). GEO involves creating content that is easily understood by AI, using tools like llms.txt and JSON-LD to provide context and structure. By focusing on clear semantics, explicit definitions, and direct answers, businesses can increase their chances of being selected as a trusted source by AI. This, in turn, can lead to improved brand exposure, increased customer acquisition, and enhanced reputation. - [Competitor Analysis with AI: How to Do It (with a Prompt Pack)](https://mabiloft.com/en/markdown/blog/competitor-analysis-with-ai-how-to-do-it-with-a-prompt-pack): The article discusses the importance of competitor analysis in validating a product before its launch. With AI, the development of software has become faster and more efficient, but the challenge lies in validating the product in all its aspects. Competitor analysis is often overlooked, leading to wasted time and resources on a product that doesn't meet market needs. AI can help with competitor analysis, but it requires a guided approach to produce useful results. A well-structured prompt pack can facilitate this process, helping to identify unique value propositions, killer features, and competitor weaknesses. However, AI alone cannot replace human judgment and market validation, and a founder's decision-making skills are still essential. - [User Research: Questions, Methods, and Pitfalls to Avoid](https://mabiloft.com/en/markdown/blog/user-research-questions-methods-and-pitfalls-to-avoid): Conducting user research can be a daunting task, but with the right approach, it can be completed within a week. The key is to identify the right questions to ask and avoid common pitfalls. To start, it's essential to understand that user research is not just about collecting data, but about taking concrete actions based on the insights gained. This involves formulating the right questions, avoiding biases, and using data to inform the research. A structured approach is crucial, and this can be achieved by starting with existing data, such as user feedback, support tickets, and analytics. The goal is to validate assumptions and identify areas for improvement. By following a proven methodology, you can ensure that your user research is productive, efficient, and effective. - [UX and Psychology: How to manage users' mental load](https://mabiloft.com/en/markdown/blog/ux-and-psychology-how-to-manage-users-mental-load): The article discusses how UX designers can apply cognitive psychology principles to create a more user-friendly experience. According to the Cognitive Load Theory, the brain has limited capacity to process information, and excessive cognitive load can lead to user frustration and abandonment. To mitigate this, designers can simplify tasks, reduce distractions, and provide clear feedback. By understanding the three sources of cognitive load (intrinsic, extrinsic, and germane), designers can create a more intuitive and efficient user experience. The article also highlights the importance of considering the user's mental state and providing a robust and accessible UX, even in situations where the user is under stress or distraction. - [Creating an AI App: When It Makes Sense and When It Doesn’t](https://mabiloft.com/en/markdown/blog/creating-an-ai-app-when-it-makes-sense-and-when-it-doesnt): Creating an app with AI requires careful consideration. While AI is a powerful tool, its introduction can be detrimental if not properly integrated. To determine if AI is suitable for your app, consider the following factors: AI's strengths include pattern recognition, automation, and language understanding. However, its use should be limited to processes that require repetition and deduction, such as chatbots, spam filters, and personalized recommendations. Avoid using AI as a substitute for human intelligence, especially in areas that require empathy, ethics, and creativity. Also, be cautious of the costs associated with AI development and ensure that it aligns with your startup's goals. To create a successful AI-powered app, you need a clear vision, a suitable team, and a well-planned budget. If you're unsure about integrating AI into your app, consider consulting with a team of experts like Mabiloft. - [How to Earn from an App in 2025](https://mabiloft.com/en/markdown/blog/how-to-earn-from-an-app-in-2025): To monetize an app in 2025, consider various models such as in-app purchases, subscriptions, and freemium with upselling. In-app purchases allow users to buy extra features or content within the app, while subscriptions provide ongoing revenue through recurring payments. Freemium models offer a basic version for free, with premium features available for purchase. A successful app monetization strategy requires understanding the target audience's needs and offering a clear value proposition. By choosing the right model and focusing on user experience, developers can increase their chances of success and generate revenue from their app. - [When to Rely on an External Team to Develop an App](https://mabiloft.com/en/markdown/blog/when-to-rely-on-an-external-team-to-develop-an-app): Choosing an external team for app development can be a viable option for entrepreneurs. Outsourcing doesn't mean losing control over the app, as the founder remains the guiding force. A team external to the founder allows them to focus on core business aspects, such as sales, market analysis, and fundraising, without worrying about coding. Selecting an external agency can reduce costs, as it's like hiring an entire team at the price of the app's development. This approach enables a faster go-to-market strategy, with a clear timeline set by the contract. The cost of an external team typically ranges from €20,000 to €150,000 over a couple of years, with a potential for significant profit if the product succeeds. Working with an external team also provides access to a wide range of expertise, including frontend and backend developers, UX/UI designers, business developers, and marketing experts. This allows entrepreneurs to find the right professionals for each aspect of their product without having to pay for unnecessary services. When choosing an external agency, it's essential to consider factors beyond price, such as case studies, client reviews, and personal instincts. A good partnership is built on trust, communication, and a shared sense of responsibility for the project's success. - [How much does it cost to develop an app in 2025?](https://mabiloft.com/en/markdown/blog/how-much-does-it-cost-to-develop-an-app-in-2025): Developing a mobile app in 2025 can cost between 5,000 to 120,000 euros, depending on various factors such as the programming languages used, supported operating systems, and the app's complexity. The cost also varies based on the app's type, with a Proof of Concept (PoC) costing 5-10,000 euros, a Minimum Viable Product (MVP) costing 20-40,000 euros, and a fully-fledged app costing 60-120,000 euros. It's essential to validate your idea, consider the costs of maintenance, updates, and hosting, and choose a reliable development team to ensure the app's success. ## Optional - [Careers](https://mabiloft.com/careers): Here you can find all the open positions and you can apply directly from the website, you can also send us a spontaneous application - [Life at Mabiloft](https://mabiloft.com/life-at-mabiloft): We are a great place to work and here you can find more about our team and our values as well as our events